When supplying artwork, please follow the instructions below and help us to make
your job run smoothly.
Email - 
All details, including delivery and printing instructions must be sent along
with the attached files. If you have a designer sending files on your behalf,
please forward them the details so that they can be supplied along with the
finished artwork.
Disk
Please include a covering note or text file including your contact details,
delivery and printing instructions. Disks containing urgent jobs should be sent
using registered or Special delivery as 1st class post can take 2 to 3 days to
reach us.
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File Types
Wherever possible, files should be supplied as flattened, CMYK artwork at a
minimum resolution of 300dpi in either JPEG, TIFF or PDF format. Vector files
(Illustrator, Freehand, etc.) are prone to numerous bugs and should really be
avoided as a format for finished artwork. If there is no option but to send
vector files, please ensure that all fonts are converted to outlines. Be aware
that when conversion or printing software errors occur there may be a charge for
putting the files right. PDF files should be high resolution, without
downsampling and should have all fonts embedded. Please avoid sending Microsoft
Word documents for print as this is not a print ready application and extra
charges will be incurred due to reworking unsuitable artwork.
Colour Issues
RGB Images may suffer from colour shifts during CMYK conversion prior to
printing. It is therefore suggested that all files are supplied in CMYK colour
mode as not all RGB colours can be reproduced with the CMYK printing process.
When using large areas of solid black, the colour breakdown should be: 100%
black 50% cyan. Black areas without cyan can cause ink saturation problems and
should be avoided. It is also worth steering clear of 4 colour blacks as they
prevent the inks from being raised too high and can cause other areas of colour
to appear washed out.
Bleed
Bleed is a printers term for colour that is printed beyond the finished size of a
page. Due to the cutting process not always being 100% accurate, artwork that
spreads to the edge of the paper can sometimes leave unsightly white slivers of
unprinted paper along the edge of the page. This can be avoided by ensuring that
your artwork flows beyond the size required. If the background is white, then
bleed is obviously irrelevant, it would however, be good practice to always
supply finished artwork with bleed in place. We require that, where needed, a
bleed of 2.5mm be used. Additionally, it would be a good idea not to place any
text or important imagery too close to the finished edge. An illustration of how
bleed works can be found here.
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